LOLA New York is named in honor and loving memory after an abandoned, overgrown plot of land known as Lola Prentice Memorial Park. Using stolen wood from construction sites of nearby houses, a home-made skate-park rose out of nowhere within a month. It was organized, run and enforced by dozens of twelve and thirteen year olds. The park became a legendary refuge and playground for unsupervised youths. Around 1998 it became too popular and boisterous and the police decided shut it down unannounced; destroyed the ramps, dumping gravel over the park and building a police station on the grounds.

Through the designs, music, artwork, events & clothing the values of Lola Prentice Memorial Park: loyalty, freedom, creativity and camaraderie are able to live on and blossom.