Geoff McFetridge is pretty much the reason I am a graphic designer. While aimlessly wandering through college (academically speaking), I ended up stumbling upon a book of his illustrations, tshirts, drawings and the like. I was instantly amazed and decided I wanted to do the same thing. It was one of those rare ephiphany type moments, the kind you always remember...I found this outstanding mini documentary produced by Coudal Partners, a design firm in Chicago. As part of their Western State series, this video features McFetridge talking about his process and showcasing his work. It's quite good. Enjoy.

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